Where do ideas come from? · Where do ideas come from? ·
How to innovate? Where do ideas come from?
Who better than a creative agency to answer these questions?
AgriCo Swiss Campus is a place with a history, where companies, start-ups, EPFs, craftsmen, researchers, ... will be able to innovate and find future solutions in the agri-food sector.
By 2030, the campus will be upgraded and redesigned to make work easier for future tenants: from labs to field tests, Plug & Work, on-site services, ... as well as a 100% local and sustainable energy concept.
The brief was simple: to attract and engage the target audience. Show the location and its potential. But... how do you represent something that doesn't yet exist?
We opted for a powerful, short and poetic film in which we follow a future Agrico resident in her search of inspiration.
To achieve this, we made sure that each component of the film had a specific role and added value:
- The voiceover is the common thread that carries the audience through the film. Emotional, it supports our main character in her quest.
- The background shots of the campus allow us to portray the place, its uniqueness and its beauty.
- Visual information, photos, videos and keywords that open a window onto the future of the site.
How do you explain a global energy concept that is 100% local and renewable?
And if, for o...